A forward thinking business with a sustainability bent, Samson are a property company with an artistic heart. Formed around a central concept of thinking in generations not decades, the Samson brand has a focus on sustainable initiatives. With a strong commitment to iconic and innovative architecture, and a balance of historic properties and modern architecture, Samson understands the unique potential of each property and realises it through through adaptability and sustainable practices. The identity draws on these attributes through bold architectural forms and a humanist approach to colour and typography. Printed on recycled 3D printed substrate, and shot in-situ in completed and in-progress Samson buildings, the bold identity heralds their fresh future-focused thinking and complements a focus on photography centred on people within spaces, not just the spaces themselves.