The McCashin family asked us to revive one of its original brands from the 1940s - Rochdale Cider. Rochdale was produced by a local Nelson orchard and brewery, popular throughout the 40s and 50s. The family wanted the Rochdale brand to represent history and tradition, but feel fresh and new within the growing cider market. The brand needed to communicate a “retro cheek”. We developed the iconic apple brand mark, with its stencilled lettering – a visual reference to the fruit stamps many of us created as kids. Copy and typography complement each other and give Rochdale an aesthetic voice. The typographic layout and hierarchy of messaging reference old newspaper ads, matched by the authentic textures of antiqued paper effects and screen printing. Results - Its strong shelf appeal has been a key element in Rochdale’s success back to market. Feedback has been great as people experience the brand and relate to its fun retro character. Rochdale has also been recognised in numerous design annuals and has won a collection of awards from around the world.