KAI Coconut Water
KAI Coconut Water is made from the best coconut in the world – the Sri Lankan Golden Thambili. KAI came to Marx for a design that was as premium as their product. We looked to the provenance of Sri Lanka, drawing on a history of Art Deco and lace making. The labels were produced with a combination of metallic inks and foil details, offset by a raw uncoated stock. Every aspect the design has been aimed at the premium end of the market.