Classique Identity & Website



Classique required a refreshed image and product website to showcase their wide offering of retail bag solutions. They have long been the goto company in New Zealand and Australia for major retail chains such as Glassons, Hallensteins, and Barkers, as well as boutique brands like Karen Walker, Kate Sylvester and The Department Store. They felt their website and brand image didn’t reflect the quality of their products and prominence in the market. Our solution for the brand and website modernised their image by simplifying the colour palette, reducing visual clutter by contrasting their brand colour of red with clean clear imagery. The website has now become a highly useful business tool giving a clear showcase of their extensive products and services.