B&F Papers - Rives Promotion

Supply

2014

At Supply we crafted this small but successful promotion for B&F Papers by embracing the classical influence of the Rives paper range and adding a touch of rebellion to it. Inspired by the Renaissance, the Rives range features a collection of stocks with sensuous textures. The tactile nature of these stocks encouraged the temptation and taboo action of touching artwork. These modern retakes on classical pieces were complimented by metallic inks and textured foils by Logick Print. Highly successful, the collection has been a great talking point and lead to an increase of sales for B&F.